​ A Lifelong Learner, A Communication Practitioner
Projects
​RMIT Activator - Agile or Fragile?
Copywriter, Pitching Representative
​Description:
RMIT Activator is a department established in Australia, aims to foster skills and entrepreneurial mindset for RMIT community. However, being a newcomer in Vietnam campus, they still remain unfamiliar within RMIT Vietnam community. Agile or Fragile? was a project that aimed to promote for their course “Agile ways of working".
Key Responsibilities:
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Co-planned and executed a whole mar-com campaign from scratch to promote the course "Agile ways of working" provided by RMIT Activator.
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In charge of concept development and content direction for the entire project publication: flyers, digital signage, logo, poster, online photo series.
Key Achievements:
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Exceeded the client's KPI of attendees by 120%
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Awarded as Best Student Project nominated by RMIT's industry partners at the Industry Networking Night 2019
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UNIQLO - Used but not useless
Leader, Art Director, Screenwriter, Strategic Planner, Pitching Representative
​Description:
This campaign was done for the course Art Direction to promote awareness with rubbish in Vietnam. In this project, we decided to narrow down the topic that to create a campaign to promote awareness with FAST FASHION WASTE in Vietnam
Key Responsibilities:
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Conducted secondary research and situation analysis to come up with the key insights.
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Generated key concept, key message and co-planned executive strategy.
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Directed and monitored the pre-production, on-site and post-production process: photo shooting, video shooting, editing, etc.
Key Achievements:
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The project was marked as Distinction by the Course Lecturer
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The project was nominated to be in the 2019's SCD Showcase of RMIT Vietnam
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VAGABOND
Editor, Interviewer
​Description:
This magazine article was done for the course Making media at RMIT. It was working with a real dealer to develop an inspiring storyline in the form of aesthetic and professional magazine article.
Key Responsibilities:
Copywriting, Interviewing, Idea executing
Key Achievements:
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The project was marked as High Distinction by the Course Lecturer
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Vans - The Higher . The Tougher . The Better
Copywriter, Editor, Designer
​Description:
This project was done for the course Copywriting to promote the Vans Pro Classic which look exactly like the Vans Classic with some superior features. The task is to produce prints to educate consumers about the increased cushioning and durability of the Vans Pro Classic, making the Vans Pro Classic the go to choice for modern skateboarders.
Key Responsibilities:
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Researching, Copywriting, Layout Designing, Photo Editing
Key Achievements:
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The project was marked as Distinction by the Course Lecturer
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