​ A Lifelong Learner, A Communication Practitioner
Projects
Sunlight - Marketing Mix Analysis and Recommendations
(Leader, Marketer, Designer)
​Description:
This project was done for the course Marketing Principle. The task is to identify and analyze the impact of key trends in the external and internal environments on marketing-related activities of an actual business operating in Vietnam and various elements of the marketing mix work together based on the 4Ps framework.
Key Responsibilities:
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Developed an in-depth market research, consumers, product mix, pricing, promotion mix analysis and propose recommendations​
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Designed presentation slides and all mockups in the proposal
Key Achievements:
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The project was marked as High Distinction by the Course Lecturer
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Toy Story 4 Film Promotion
Strategy Planner, Content Creator, Marketer, Pitching Representative
​Description:
This project was done for the course Vietnamese in Professional Communication.The task is to propose a marketing plan to promote a Disney movie to Vietnamese audiences.
Key Responsibilities:
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Developed secondary research on target audiences to generate solid insights
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Brainstorm creative idea, key message, activation plan and allocate budget
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Design mockups for activation activities
Key Achievements:
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The project was marked as High Distinction by the Course Lecturer
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Quang Binh - Wherein your experience takes off
Leader, Researcher, Data Analyst, Strategic Planner, Pitching Representative
​Description:
This campaign was developed for Professional Communication Studio at RMIT as a final year project before graduation. Students worked on real briefs given by clients to tackle challenges and fulfill clients' needs. In this project, I worked on Quang Binh Tourism Department's brief to promote Quang Binh as a combination of all unique natural scenery and cultural heritage.
Key Responsibilities:
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Developed an in-depth market research, consumers, products analysis by using social listening tools to generate solid insights, the challenges the clients are facing; and the solution.
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Co-planned the execution plan, media plan, budgeting, setting KPIs and report.
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Acted as main contact point between the team, freelancer and the lecturer/ clients.
Key Achievements:
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​The project was marked as Distinction by the Course Lecturer
