​ A Lifelong Learner, A Communication Practitioner
Projects
Vinaphone - A Solution for New Technology Launching
Leader, Researcher, Data Analyst, Pitching Representative
​Description:
This solution campaign is developed for the Contemporary PR Research. Vinaphone is to launch a new technology and they
are extremely interested in understanding more about who will adopt this technology, who are their potential influencers, how their current social media platforms are performing in terms of social engagement and how these findings will impact their social media strategy and possibly their KOL alliances.
Key Responsibilities:
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Utilized social listening tools like Social Heat, Fanpage Karma, Buzzsumo, NodeXL Pro to conduct social networks analysis and evaluate Vinaphone's social media engagement across social platforms.
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Utilized Excel and NVivo to perform quantitative research and data analysis.
Key Achievements:
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The project was marked as Distinction by the Course Lecturer
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Shopee - Campaign Effectiveness Research and Analysis
Leader, Researcher, Data Analyst
See Full Campaign Effectiveness Report | Focus Group Discussion Request for Proposal | Questionnaire Proposal
​Description:
This project is under three separated assessment of the course Contemporary PR Research. In the project, I choose the brand Shopee and was assigned the topic "Campaign Effectiveness" throughout three assessment to conduct research, evaluation and interpretation of market and audience research as relevant to the field of public relations.
Key Responsibilities:
​1. Applied secondary research to collect data and discussion around Shopee on social media to perform the Ronaldo 9.9 Campaign Effectiveness Evaluation by tools like Fanpage Karma and Buzzsumo and from online databases, e-books, websites
2. Provide a qualitative research brief to the research agency to conduct Focus Group Discussion to examine the effectiveness of Shopee's celebrity endorsement strategy used in the “7.7 Mid-year Sale” on the consumers
3. Present the basics of writing survey questions with rationale, constructing a short 3-5 minutes online survey by Qualtrics, describing the results of the survey, and figuring what insights or key information can be distilled from the survey results around the effectiveness of the 9.9 campaign to investigate the competition between Shopee and Lazada to gain user engagement
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Key Achievements:
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The qualitative research brief was marked as Distinction by the Course Lecturer
Quang Binh - Wherein your experience takes off
Leader, Researcher, Data Analyst, Strategic Planner, Pitching Representative
​Description:
This campaign was developed for Professional Communication Studio at RMIT as a final year project before graduation. Students worked on real briefs given by clients to tackle challenges and fulfill clients' needs. In this project, I worked on Quang Binh Tourism Department's brief to promote Quang Binh" as a combination of all unique natural scenery and cultural heritage.
Key Responsibilities:
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Developed an in-depth market research, consumers, products analysis by using social listening tools to generate solid insights, the challenges the clients are facing; and the solution.
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Co-planned the execution plan, media plan, budgeting, setting KPIs and report.
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Acted as main contact point between the team, freelancer and the lecturer/ clients.
Key Achievements:
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​The project was marked as Distinction by the Course Lecturer
